How Online Reviews Affect Consumers Purchase Intention and Product Perception: A Qualitative Study

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Volume 2 - September 2020 (09)

Abstract

Online shopping has become one of the important resources of the internet, especially after the Covid-19 pandemic, due to which rapid development has seen in online shopping. The consumer search has shifted to online gradually. Researchers have shown that online shoppers view reviews before making a transaction online to make their final decisions before purchasing. As these online reviews are a necessary form of spreading awareness, these reviews impact consumer purchase buying behavior. The more the product has positive reviews, the more the product's chance to be sold out. Many businesses have taken this strategy to manipulate the consumers by providing a significant number of positive reviews of that product. Internet users around the world are more interested in reading positive online reviews so that it would help them to trust the product easily.
Based on the literature, the perception of negative or positive online reviews, purchase intention, and product perception is considered in the present study. This study aims to confirm that online reviews affect consumer purchase intention and product perception. Moreover, buying attitudes influence behavior intention

Keywords

Online reviews; Purchase intention; Product perception

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Cite this Article:

Masood Hassan, How Online Reviews Affect Consumers Purchase Intention and Product Perception: A Qualitative Study, International Journal of Empirical Finance and Management Sciences 09(2020):43-51 DOI: